If you want to punish a Nigerian pharmacist, ask him or her to read a business. Pharmacists in Nigeria just loathe reading business management books. Ask the average pharmacist you meet and he will tell you the ideas do not work in our setting. But ask that same pharmacist why he or she read books by foreigners to pass his or her pharmacy exams in Nigeria and he/ she will have no answer for you.
The problem is that most of them have not come to realise that Moores law states that most information we have becomes outdated after every 18 months. This means that two years after graduation, the knowledge you got from school is already outdated. But because of the ostrich mentality of been scared of facing the radical changes happening, we would rather prefer to think that things are not changing and that the business environment in Nigeria is not changing radically.
Robert Kiyosaki said that if you do not read at least one business book a month, that you are killing your business. But some pharmacists do read management books but still do not understand why their business will not improve. The reason is simple and it hit me after I observed how a construction company affected me.
because of the work on the road to my children’s school by a construction firm, I will take the longer route to the school. After about six months, they finished working on the old road but somehow, I will almost automatically drive to the longer route despite the fact that the shorter route had been fixed.
My brain had become so familiar with the longer route and had formed a pathway for it in my brain. This means that I will almost unconsciously drive to the old road despite the fact that the shorter road had been fixed. I had to consciously remind myself that the shorter road had been fixed before I could consciously start to use it.
A lot of pharmacists are used to doing things a particular way. They thus have formed habit of the things they do such that they almost do it on autopilot. Now, when they read a book, they will immediately see how they can improve their business but just five days after finishing the book, they will revert to their former ways.
The solution is quite simple. If you want to change your business, you need to start by reading business management books. After reading a business book, write out five lessons you want to practice from the book. Then every morning take out that list and build those key points into your TO DO list. Do this everyday for about a month, and you will be amazed at how you will start to improve your business.