I just realised today why few pharmacies are successful after my training today for staff of a big pharmacy in Nigeria, a successful retail pharmacy chain in Nigeria. I saw a crucial success driving trait embedded in their culture that they might not even be aware of but which I am sure is one of the critical success driving factor for a successful retail pharmacy chain in Nigeria.
And here is the secret but a little background first. A few months ago, Geneith Pharmaceutical limited invited me to conduct a business development training for some of their retail pharmacy customers. One of their customers that sent some people to the training was a big PHARMACY. That was two months ago.
Few days ago, I was reinvited by Geneith Pharmaceuticals limited to conduct the same training this time for just one of their big customers. I asked who the customer was and I was told it was the same PHARMACY. I was curious and wanted to know why they were organising a session just for just one PHARMACY. That was when I heard what amazed me and which is the secret to building a successful retail pharmacy chain in Nigeria.
I was told that the staff that attended the open sessions went and met the management of the pharmacy and requested that the same training be organised for all their staff.
The management not only agreed to it but went as far as bringing their staff from as far away as Nassarawa state to attend the training.
I just finished the training that took us two days with the staff divided into batches so that over eighty of their shop floor staff including pharmacists and non pharmacists could attend the sessions.
This tells me two things about why this PHARMACY is a very successful retail pharmacy chain in Nigeria
- They are willing to listen to their staff input on how to improve their operations because their asking for this training meant that they asked for feedback from the staff that attended the open training
- They will speedily implement ideas and suggestions from any staff that they think will grow their business. This is based on the fact that the staff they sent to attend the open session two months ago was just outlet assistants but based on the feedback from them, the management immediately set in motion processes to have the same training organised for most of their shopfloor staff not minding that it might interrupt their operations for the two days that the sessions lasted.
Am aware that for the open session in various states, that we have had so far, over a hundred retail pharmacies have sent their staff but only one Pharmacy wanted more.
Just imagine what will happen to all small pharmacies in Nigeria if the owners and managers are constantly asking their staff for how to improve the operations of their business. And not only asking but actually doing something with the suggestions of their staff no matter the person’s level in the organisation.
This also tells me that ideas that can transform a big business can come from the staff in the lowest level in the organisation. This is a strategy that will definitely keep any PHARMACY as one of the most successful retail pharmacy chain in Nigeria.
I want to strongly suggest that owners of retail pharmacies doing business with Geneith Pharmacy should also ask the company to come and organise something similar for their company.
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