Its that BUHARI THAT CAUSED IT
It all started a few weeks ago when they waited for hours to get a bus from Asaba to Lagos. My daughter, her siblings and her mom got to the park around six am and waited until 12 pm without getting a bus.
I tried to explain to my daughter that there was no bus to convey them back to Lagos. She made a statement that shocked me by saying “is it not that naughty Buhari that caused it.
I was shocked because I didn’t know where she picked up the idea that the delay caused by unavailability of fuel was caused by a named called Buhari.
I then started to observe children around and was shocked how little children have started subscribing things that go wrong with the name BUHARI.
This taught me a business lesson- If you have built a brand, you must actively strive to protect that name. You must consciously dissociate yourself from certain things to avoid your good name been tainted.
In the bible, we are told that the Jewish priest is forbidden from certain things including coming in contact with the dead body of a loved one. They are forbidden from a lot of things because they occupy a special office and thus are expected to be pure, clean and holy at all times.
I think the image managers of Nigerian president have forgotten that the man occupies a special seat and his name must not be allowed to be associated with certain occurrence and place.
For Pharmacy business owners, you also need to consciously monitor your brand name to know when it starts to acquire a negative reputation. I know a hospital that did nothing when a reputation for abortion was sticking to its name.
Today, ladies avoid that hospital because though the doctor working there is good, ladies feel that anyone that sees them walking into that hospital will think they are going for an abortion
Do not allow what is currently happening to the BUHARI brand to happen to your business brand name